Growth

Boost your product growth.

Discover insights, create wins and increase your revenue with our customer-centric approach.
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A paper plane taking off symbolizing product growth of your product

What is Growth?

Growth is a team sport like baseball
As the term "Growth" suggests, growth is about growing things. The terminology for growth has been coined over the past decade with businesses realizing that simply building a great product is not sufficient anymore in order to attract customers and scale their business. Just pouring money into acquisition isn’t either. Businesses need to understand their users, product usage and channels. Having the right growth methodology and toolset helps you accomplish this faster than your competition.
Growth is not just limited to a single team or to a single stage. It is cross-functional teamwork around data, engineering, product, marketing, and sales. If you are new to growth, think about it as a funnel whose input are newly acquired customers that need to be activated (in order to generate first revenue) and then retained (in order to keep generating revenue). The funnel ends by having your customers refer new customers whereby the funnel is turned into a loop. A growth team's goal is to generate compounding growth loops across the whole funnel, and thereby decreasing customer acquisition costs and increasing conversion rates from one stage in the funnel to the next.

How it works?

Hack growth by analysing the consumer’s experience holistically, and improve every step of that journey.
We help you accomplish your objectives by repeatedly defining, running and evaluating experiments along the whole AARRR funnel and turning it into repetitive growth loops:
Green arrow
ACQUISITION
How many people visit your product (e.g. website, mobile app)?
ACTIVATION
How many people take the first important step? (e.g. Sign-up, app install )
RETENTION
How many people come back for a 2nd, 5th, 10th time?
REVENUE
How many people start paying? What revenue do they bring?
REFERRAL
How many people refer friends to your business?
Customer acquisition across multiple channels

Acquisition

  • Too many companies are focusing purely on customer acquisition albeit the highest returns can be gained lower in the funnel from the right activation, retention and monetization strategies - we ensure that you are not one of them.
  • We leave purely acquisition-related work to experts and rather focus on the big picture creating acquisition strategies and referral programs.
We partner with experts to provide
  • Checkmark
    ASO & SEO optimization
  • Affiliate marketing
  • Paid marketing
  • PR
Activation

Activation

  • When we are talking about activation, we are thinking about conversion rates to successful signup, account activation, freemium to premium conversion, conversions to paying customers, etc.
  • Chances are that increasing your conversion and activation rates will reduce your acquisition costs more than optimizing your acquisition channels.
Our toolkit
  • User surveys and user interviews
  • Review your customer journey
  • Conversion rate optimization
  • Run experiments and A/B tests
Customer retention

Retention

  • Keeping customers engaged and interested in your products and services is crucial for every type of business.
  • Why? Cause it is more expensive to find a new customer than retain an existing one - on average 7x-10x times.
Our toolkit
  • Implement a customer feedback loop
  • Understand why people churn
  • Right messaging (in-app, push, email, SMS)
  • Loyalty program & personalized offers
Monetization and revenue

Revenue

  • The impact of a powerful monetization strategy is often underestimated. The right pricing plan will outperform most measures of your upper funnel activities.
  • We help you define the right pricing strategy and subscription models towards the sweet spot where we accomplish the right balance between price and conversion rates.
Our toolkit
  • Customer segmentation
  • Pricing elasticity analysis
  • Pricing page optimizations
  • Run experiments & A/B tests
Referral

Referral

  • Nothing influences people more than a recommendation from a trusted friend.
  • Right referral strategy creates exponential growth, where one customer can lead to two, two to four, four to eight, and so on. Your business grows exponentially!
Our toolkit
  • Evaluate referral approach
  • Create actionable strategy
  • Launch & test multiple referral campaigns

Our offer

No matter where you are on your journey, we can jump in as early as in ideation and business model generation, define go-to-market strategies, create customer journey maps, define requirements, evaluate your product-market fit, or augment your product team to get that extra support for launch or a major release.
  • Review & assess your growth stack
  • Provide consulting & coaching
  • Augment your teams
  • Support a major launch or release
  • Any other individually tailored service

Give us a shot.

(Free consultation!)
We live and breathe growth hacking & marketing. We would love to support you elevating your product into new spheres.
Let's Talk
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