everkind is a leading AI self-care app designed to improve mental health and personal growth

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Our approach

Everkind was in its early stage, looking to define a scalable monetization model and create an onboarding experience that drives meaningful engagement from day one. I led the product and growth strategy across monetization and activation, working closely with the founding team.

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Monetization

We defined everkind’s subscription-based monetization model end-to-end. This included market and competitor analysis, pricing via willingness-to-pay surveys, and feature prioritization through MaxDiff. We focused on aligning pricing with perceived value early - ensuring users pay for outcomes, not features. We also designed and implemented the initial paywalls in Superwall, built to support scalable growth and future experimentation.

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Activation

We designed the full onboarding funnel, centered around a persona-based questionnaire that assigns each user a psychologically grounded identity profile. Built in close collaboration with everkind’s clinical psychotherapist, the flow was designed to create immediate self-relevance - helping users start understanding themselves from the first session and increasing early engagement.