Activation • Monetization • Experimentation • UX/UI Design
Kasva analyzed the onboarding flow and monetization model by reviewing existing data and studying the user experience. Based on the analysis, Kasva prepared multiple hypotheses that were further refined before designing the UX and handing them off to the development team. For larger flows, we also prepared Figma prototypes and performed user testing. The continuous exchange with William, founder of the Photo Vault app, ensured that we focused on meaningful experiments.
Our collaboration started by strategically outlining numerous experiments centered around activation and monetization. Within the first three weeks, Kasva prepared two pivotal experiments targeting the paywall and CRM. As our partnership progressed, we put together multiple iterations of new paywall designs, introduced alternative variants for the onboarding flow, and revamped key sections like the main screen and settings to enhance usability and drive user engagement and retention.